Store Renovation Tips: How to Use Custom Cabinets to Increase Sales
Renovating your retail store is a significant investment, but when done correctly, it yields a high return on investment. One of the most impactful elements of a renovation is the choice of display cabinetry. Custom cabinets are not just storage; they are silent salespeople that can guide customer behavior and elevate perceived product value.
Here is how you can leverage custom cabinets during your next renovation to drive sales.
1. Optimize Traffic Flow
Standard, off-the-shelf cabinets often force you to compromise on your floor plan. Custom cabinets are designed to fit your specific space perfectly. You can create curved units to guide customers gently around corners or island displays that encourage 360-degree browsing, ensuring no "dead zones" in your store.
2. Highlight High-Margin Items
Not all products are created equal. Custom cabinets allow you to build specific "focal point" displays for your high-margin or luxury items. Using integrated, adjustable LED lighting and premium materials like velvet lining or glass shelves, you can subconsciously signal to customers that these items are special and worth the investment.
3. Maximize Vertical Space
Retail rent is expensive, so you need to make every square inch count. Custom wall units can be designed to reach floor-to-ceiling, dramatically increasing your display area without eating up valuable floor space. Higher shelves can be used for branding or stock storage, while eye-level shelves focus on selling.
4. Strengthen Brand Identity
Your store's physical environment should reflect your brand's personality. If you are a sustainable brand, custom cabinets made from reclaimed wood or bamboo reinforce your message. If you are a high-tech retailer, sleek metal and glass units with integrated digital screens create a cohesive modern look that generic fixtures simply cannot match.
5. Improve Security without Sacrificing Aesthetics
For jewelry and high-end electronics, security is paramount. Custom cabinets can be reinforced with impact-resistant glass and high-quality, hidden smart locks. This allows you to protect your inventory while maintaining an elegant, barrier-free shopping experience for your clients.
At Displon, we specialize in designing and manufacturing custom display solutions that fit your renovation goals perfectly. Contact us to discuss how we can help you transform your space and increase your sales.